150 sales interview questions

In this list, you can ref interview questions with answers such as

Sell me this pen?


This is a favorite sales interview question for trainee-type sales jobs. The answer to the “sell me this product” question could express your ability to know customer’s demands, to select key features of the product and to bring the benefits to customers.

The prominent features not only attract customer’s attention but brings turnover. A basic of selling is to sell the benefits customers will gain from the product rather than the list of features the product has.
Inexperienced candidates in sales will often make list all the attributes of the pen without studying customer’s demand and wants or giving explanation on the benefits of product features. It’s necessary to discover customer’s needs and wants by asking questions and know how to listen in order to get persuasive answers.
You should ask the interviewers/customers open-ended questions such as “What is important to you when selecting a pen?” in order to identify their comments to this product and then select the features that provide the relevant benefits. For instance, if the buyer needs useful functions from a pen and to be comfortable to use it, the seller needs to present what does the pen own useful functions and explain how this allows for greater comfort.

What is your psychology of selling?


This question is asked to explore your understanding of the entire structure of selling. So you need to express your view of selling as a professional service that directly show customers how your product or service meets their demand and improves their lives.

You need to spend time preparing briefly answers for sales interview. Focus on highlighting your knowledge of how to communicate and build trade relations with customers, also determine and understand customer’s values, motives and needs, offer the appropriate solutions. Moreover sales communication is very important skill so you must to show how to communicate to persuade customers.

What do you think are the most important skills in succeeding in sales?


You could put a number on the skills to structure your answer around this. For example, “In my opinion, the three most important sales skills are…” Instead of referring to specific sales techniques, you should mention competencies and skills which a salesperson need to get success. Below are some skills including:

• Adjust your approach to different people and situations.
• Ask a right question and how to listen.
• How to communicate and handle dissatisfaction and rejection of customers.
• Make plan and comply with it.
• Make influence on and persuade customers.
• To be good at negotiating for common agreement.

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